The Idea

Bringing a well loved character back to the UK with a campaign for the Spider-Man: Far From Home movie. With some of the film based in London we had a unique opportunity to elevate the presence of Spider-Man in a familiar setting for some Londoners.

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The Execution

An intergrated campaign across social media and digital platforms using footage from trailers and marketing materials. The brightly designed Snapchat story ad creative went on to win an award at the 2019 The Drum Social Buzz Awards for Best Use of Snapchat.

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Learnings

The bright colour pallette from the Spider-Man branding allowed us to stand out on Snapchat and other social media platforms, with various links to further exclusive content for a well-loved and known character, encouraging plenty of engagement.

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